Digital Marketing for Local Retailers

Google My Business

Your most powerful free marketing tool:

• Claim and verify your listing
• Post photos regularly (products, store, team)
• Respond to all reviews
• Post updates and offers weekly

Local SEO

Help customers find you online:

• Optimize for "near me" searches
• Get listed in local directories
• Build local backlinks
• Use location-specific keywords

Social Media for Local Retail

Instagram

Post product photos, behind-the-scenes content, and customer features. Use local hashtags.

Facebook

Create events, share promotions, and build a community group for loyal customers.

TikTok

Short video content showing products in use, unboxings, and staff recommendations.

Email Marketing

Build your email list:

• Offer a discount for sign-ups
• Send weekly newsletters with new arrivals
• Create segmented campaigns by purchase history
• Abandoned cart recovery emails

SMS Marketing

With opt-in consent, send:

• Flash sale alerts
• Order ready notifications
• Birthday/anniversary offers
• Exclusive VIP deals

Measuring Success

Track what matters:

• Foot traffic attribution
• Online-to-in-store conversion
• Promotion redemption rates
• Customer acquisition cost

Use RetailCore marketing tools to automate and track campaigns.