Essential KPIs Every Retailer Should Track

Data-driven decisions beat gut feelings every time. Here are the KPIs that matter.

Sales KPIs

Revenue Metrics

• Daily/Weekly/Monthly Sales: Core revenue tracking
• Average Transaction Value (ATV): Total sales ÷ number of transactions
• Sales per Square Foot: Revenue ÷ store area
• Sales per Employee: Revenue ÷ number of employees

Transaction Metrics

• Conversion Rate: Purchases ÷ store visitors
• Items per Transaction: Total items sold ÷ transactions
• Return Rate: Returned items ÷ sold items

Inventory KPIs

Stock Health

• Inventory Turnover: COGS ÷ average inventory value
• Stock-to-Sales Ratio: Beginning inventory ÷ sales
• Sell-Through Rate: Units sold ÷ units received
• Days of Inventory on Hand: Current stock ÷ daily sales

Profitability

• Gross Margin: (Revenue - COGS) ÷ Revenue
• Margin by Category: Profitability per product category
• Shrinkage Rate: (Recorded inventory - actual) ÷ recorded

Customer KPIs

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)
• Repeat Purchase Rate
• Net Promoter Score (NPS)

Employee KPIs

• Sales per Employee
• Transaction per Hour
• Upsell Rate
• Customer Satisfaction Rating

Tracking in RetailCore

Generate all these metrics from your dashboard reports. Set up automated weekly reports delivered to your email.

Start small: Focus on 3-5 KPIs that matter most to your business and expand from there.